You) I am a 20 year old college student that cares about the environment and public safety. I have talent in coding and designing elements for user interfaces. These talents stem from the classes I have taken and from personal interests and experiences. Currently, I aspire to become a programmer that focuses on designing technology that humans come into contact with. If I were to start my business, I think it would be my main focus besides getting my degree.
What are you offering?) With my product, I am offering you a face mask that is eco-friendly. This meets the unmet need of face masks that are not harmful to the environment when incorrectly discarded or littered. Current face masks and one time use PPE are plastic and non bio-degradable.
Who are you offering it to?) I am offering this product to people who also care about the environment and care about public safety. Mainly, people who are comfortable with wearing masks.
Why do they care?) Customers would care because current protective gear against covid often ends up in the ocean and kill natural wild life. Most of the time, people will care because it is more eco-friendly than alternative masks.
What are you core competencies?) What sets me apart from other face masks vendors is that my product will have a focus on eco-friendliness and protectiveness. Current face mask vendors use materials that are harmful to the environment and to wildlife.
I believe that all of these elements mesh together well, except for the "Me" element. I think this because my skill set is not in researching materials for medical face masks. Computer scientist don't focus on materials or on medicine. However, I do think the rest of my elements fit together quite well. The idea for my product is relevant in society today, and a lot of people would care about my product because it would be an eco-friendly alternative.
"feedback memo" -
I appreciated the feedback I got on my "Why do they care" section. The feedback that I got was that my idea is very relevant today, and that people have always been concerned about the environment.
I also received feedback on my "Who are you offering it to" section. I was told that this section was too vague and that I had to be more specific about my segment I was offering my product to.
Hi Alex,
ReplyDeleteI agree with others that this isa very relevant topic for the times we are experiencing. I understand what you are saying about perhaps not having the necessary skills but consider how your studies and interests have led you to find this as an opportunity. I would perhaps narrow my "who" a bit more by focusing on one target customer base, like health care workers. If your new mask was a success with that group- then it could be expanded to include the general public concerned with the environment.
Hi Alex,
ReplyDeleteI still love your idea and think it is strong with all that we are going through right now. If I were you, I would focus to further exploit the “who are you offering it to” and “why do they care”. I believe if you can isolate these two questions and exploit them, you can be incredibly success with your business idea. Keep pursuing this idea.
Bridget