23 Your Venture's Unfair Advantage

1. Creativity
V - From a business point of view, creativity is valuable in finding new and different ways to solve problems
R - Anyone can be creative, so I don't think that the ability to be creative is rare
I -  People can be creative in different ways since everyone is unique and brings a different perspective. Personal creativity is unique and inimitable
N - Creativity cannot be substituted for. Without creativity, answers and solutions will be boring and undesirable

2. Mobile App Development Experience
V - Experience in developing a mobile app will allow a business to be more accessible to a larger audience and increase interactions and exposure
R - It is somewhat rare to have mobile app experience, many people are learning to become developers since experience is in high demand
I - You cannot imitate a mobile app, if you tried to create a website it may not have features that a mobile app can have
N - A mobile app can be substituted for a website that can also be accessed from the internet on your phone. However, it may lack some features that can be coded into a mobile app

3. Critical Thinking Skills
V - Critical thinking skills is similar to creativity in that it helps with solving problems
R - It isn't rare to have critical thinking skills, however it takes practice and experience to be faster with these skills
I - I don't think critical thinking skills can be imitated, critical thinking skills are something that have to be learned and developed
N - I think that critical thinking cannot be substituted, the think that comes close is creativity, but I think that creativity requires some critical thinking skills

4. Empathy
V - Empathy allows people to have a understanding of people's feelings and allows businesses to accurately adapt to customer's feedback  
R - I think that it is easy to have empathy when you want to, but you can forget about it sometimes when you don't need to use it. Everyone has the skill of empathy
I - you can't imitate empathy, it's a personal skill that 
N - Empathy is very similar to sympathy, but with empathy you gain a deeper understanding into what people are feeling

5. Innovation
V - Being able to innovate is very valuable in the same way that creativity can help solve problems. Innovation also helps businesses come up with new and exciting ways to create products or do services
R - I think that being Innovative is a rare thing. Without the right skills, it's a lot harder to have the desired results
I - I think that you can imitate Innovation with creativity, but that creativity isn't enough to be Innovative
N - You can't substitute innovation, there aren't any other ways to create new opportunities without it

6. Time Management
V - Time management is a very important skill to have because it allows people to be as productive and efficient with the time they have for tasks
R - It isn't rare, one can learn time management skills. Many people have to use this skill everyday
I - You cannot imitate time management
N - There are no substitutes for it either

7. Customer Service
V - Customer service is valuable in that it is the thing that many customers will judge your brand for. To have a good relationship with customers, customer service is a necessity
R - I think that people can be good at customer service, but to be great they require some training to know what to do in all situations
I - People can pretend to care about customers, but it won't be as effective as actually caring about customers.
N - Some companies have a robot pick up calls but sometimes it backfires and people just want to talk to a real person

8. Sales Experience
V - Sales Experience can be helpful in creating a customer base, this requires targeting a specific segment to find people that are most likely to use your product/service
R - I think that Sales Experience requires personal skills and communication skills that not everyone has. Sometimes it depends on a person's personality
I - You can pretend to have Sales Experience by having an outgoing and nice personality, but to make a sale it requires more
N - Sales experience can't be substituted for anything. It may not be needed in the event that your product or service is in high demand

9. Ability to Learn From Mistakes
V - The ability to not make the same mistake twice, or to learn from others' mistakes is invaluable since it can save you from trouble or help increase your businesses value
R -  This ability is not rare
I - This cannot be imitated
N - You can substituted this ability with trying to never make a mistake, but doesn't sound realistic

10. Social Capital
V - Having a network of connections is very valuable in creating value for your company 
R - Everyone has a social network, since it can include family and friends
I - Personal connections cannot be imitated by others
N - There is no substitute for having a connection with someone that can help your business

-My Top Resource
I think that my top resource is my experience in developing a mobile app. I also have connections with people that have similar experience with creating an app to aid me. The experience I have is somewhat rare, since not a lot of people have experience with mobile app development or coding. it is something that takes time to learn.