My customer avatar is a 20 year old college student staying at home with his family during this pandemic. They tries to get up before noon but is always a few minutes late waking up. After they wake up they like to cook for themselves and maybe their sibling. When they're not sleeping or cooking, they are either doing school work, working on finding an internship, or de-stressing by playing Call of Duty: Warzone with their friends online. On the rare occasion they leave their house, they always brings and wears a face mask. They either leave their house to buy groceries, pick up a to go order from a restaurant, or to buy supplies. When they drive to go do something, they takes their hybrid car that sips gas because its cheaper and more eco-friendly. My customer checks the news sometimes to see what is happening with the virus, and gets frustrated when they sees the number of cases in America rise again. They goes on Snapchat to vent to his friends about what going on in the world and to connect with others. And when they go to bed they, stay up on their phone looking at and sharing memes with the group chat until 3am.
I am basically very similar to my prototypical customer. I feel like I have a personal connection to the product that I have in mind, so it was easy to describe my customer, since I feel like I am a customer for my product as well. Most of what I described my customer doing is what I do in my day to day life. I believe that a lot of other people have similar day to day lives as I do right now, so it is easier to apply my story to theirs. However, I do believe that my audience can expand to other segments of people, not just college students.
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