Target Segment:
For this segment, I chose to interview three other UF students that are employed for this summer. I had the opportunity to interview them over the phone since we are following social distancing. I chose employed college students since they have to come into contact with other people while they work, thus they use face masks. Which is the situation and place where I want my product to be implemented.
Summary of Interviews:
The students I interviewed thought the product believed that I had a great opportunity for people interested in eco-friendly options. In my interviews, when I asked them what they should do when they dispose of their face masks, they answered that they throw them out. Then I asked if they thought that it was wasteful, and they answered that they did. When I told them where they would look for information about eco-friendly options for face masks, they said they they look on google. They also thought that there would be a large amount of students interested since many college students they know like to reuse and recycle many of their goods. However, the other student I interviewed believe that instead of buying a eco-friendly disposable mask, students would more likely buy a cloth mask that they could use whenever they went out. I also had criticism that if people knowingly bought eco-friendly disposable face masks, they wouldn't feel as bad if they littered them. I had to explain to them that making the face masks biodegradable would help if the masks were accidentally dropped of fell off, in comparison to a plastic face mask that would break down.
Conclusion of Interviews:
Overall, the three students I interviewed were helpful and hopeful about the opportunity. But they were skeptical about the message the product was trying to send. They thought the idea of recyclable disposable mask is a little contradictory to its purpose. That instead, people would use cloth masks to in their day to day, due to a cloth mask's comfort-ability and overall better quality. I might have to rethink my opportunity and look for better options for an eco-friendly face mask.
Hi Alex,
ReplyDeleteYour interviews brought an interesting perspective. By selecting college students in their low 20s, you were able to capture individuals with a “disposable” personality. I really like your mask idea and think it has a ton of potential. You will need to keep researching and digging further into the concern as to whether “recyclable” masks will be appealing to the wider population. Determining the marketability of this mask will determine whether the concept has potential.
Bridget